Restoring Tourism Destinations in Crisis: A Strategic...

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Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach

Name: Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach
ISBN: 9781865089119

David Beirman

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*Highlights the importance of crisis management and provides a guide for tourism operators and offices*Analyses the strengths and weaknesses of the approaches of tourism managers *Covers crises caused by: terrorism, natural disaster, disease, crime and warThe aftermath of the attack on the World Trade Center on September 11, 2001, in New York, highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyzes the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.

Կատեգորիաներ:

Mathematics

Տարի:

2003

Հրատարակչություն:

CABI

Լեզու:

english

Էջեր:

304

ISBN 10:

1865089117