Essentials of Marketing Research
Joseph Hair, Jr., Mary Celsi, Robert Bush, David Ortinau
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Կատեգորիաներ:
Տարի:
2010
Հրատարակում:
2
Հրատարակչություն:
McGraw-Hill Education
Լեզու:
english
Էջեր:
398
ISBN 10:
0073404829
ISBN 13:
9780073404820
Ֆայլ:
PDF, 12.59 MB
IPFS:
,
english, 2010
Այս գրքի ներբեռնումը հասանելի չէ՝ հեղինակային իրավունքի սեփականատիրոջ բողոքի համաձայն